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             What is Search Engine Marketing?

Search Engine Marketing or SEM is a general term that encompasses Search Engine Optimization, Pay Per Click Campaigns, and other online visibility strategies that promote branding and name recognition. 

Our strategy is to promote your business in the most effective manner possible. We combine all aspects of Search Engine Marketing to maximize benefits. However, our focus is to grow your online presence and visibility organically. Why? Because it is the most cost effective venue and gives your website a more trustworthy presence for the long haul.

Organic Search Engine Results are the natural links you see under the paid links after searching on Google or another search engine. Organic Search Engine Optimization (SEO) is preferred because it is the most cost effective strategy for our clients. This involves a process of optimization that pleases the search engine's algorithm, so that the website appears on page one of the natural search engine results (as opposed to having to pay for that position). In fact, 70% or more of web users click on the organic or natural results over the paid results. Why? Because they are generally more accurate and likely to be what they were searching for. Not only does organic optimization decrease the cost of advertising while increasing traffic and ROI (Return on Investment), but It is also the best long-term solution to search engine marketing. However, it does take time before the full benefits are evident.

Pay Per Click or PPC advertising is good for targeting local customers by displaying your listings based on geographic locations, language, country, regions and even based on a specified distance from your business, but this can also be achieved organically. PPC is also a great way to get fast visibility while your organic optimization is building. A Pay Per Click campaign can be the perfect solution for those keywords that are not your main niche, but have a synergy that can increase your revenue and profit. 

Organic Search Engine strategies should be the core of your plan, whether you hire our services or another company’s. Solely relying on paid options as a mean of generating traffic will be a costly endeavor with no sustainable results.

Beware of SEM "experts" promising fast results. Yes, they can spam the search engines with keywords that will cause a faster high ranking; but soon your ranking will drop or you may be excluded (black listed) from Google or other search engines permanently.

External Organic Search Engine Optimization should also be part of the SEM plan. This involves directory listings, inbound links, link exchanges, article submissions, and Internet press releases.

Finally, your sites pages should be carefully submitted to search engines and directories. Beware of services offering “to submit to 10,000 directories and search engines for $49.99”. Those offers are usually a complete waste of time and may backfire by raising spam flags.

Coulter's Computer Consulting can fulfill your web marketing needs, and even manage your website from behind the scenes. Here is an example of one successful site that we have optimized and managed over the past year: MyPersonalFarmers.com. It has been optimized for searches of key phrases such as "westchester farmers market", "hudson valley farmers market", "online farmers market ny", and much more. The search engine hits to this website have increased dramatically since we started, and so has their business.